With a degree in fashion retail Sophie, “Phee”, spent a decade immersed in the London luxury fashion & lingerie industries before moving to San Diego where she founded her sustainable fashion services & events brand Positive Phee. After researching the current fashion cycle and the damage that fast fashion has done to our society & environment, Sophie was motivated to explore a niche for circular fashion events, sustainable styling and upcycling. When you support Positive Phee you can enjoy a personalized fashion experience while “shopping” guilt free.